The use of Social Media is a phenomenon in this era of technology. Blending both personal and professional social media can be done but it must be balanced. In the world of social media sites there is the need for users to be mindful of their audience and their objective.
It amazes me to learn of the postings which appear on some Facebook pages, personal vendettas expressed in detail which have created criminalistic situations for those parties involved. In most cases perhaps these are simply responsible adults making unwise choices. The concern for the non-profit organization would be to consider the balance exhibited by the employee or potential employee when using this social media.
Certainly, the user must exercise the intelligence to ensure that what’s posted on the personal social media website is tailored to blend with professional websites and visitors. The benefit of using both are that people can get a glimpse of you on a personal level and this may be the spark that is needed to pursue a business idea or opportunity.
Conversations are what I find that take place on these websites and through conversation we can determine if we want to pursue relationships whether business or personal. Sharing some personal information on a Linkedin account can be beneficial and sharing business information on a personal, yet now very public Facebook page can broaden one’s pool of contacts. Users must consider the value and context of their posts on both sites before the benefits of this balance can be realized.
It is very likely in this age of technology and social websites are going to continue this growth trend so the message is to find balance, consider value and ensure the context is thought through when the use of social media is activated. Both the personal and professional can be merged successfully.