There is a generational divide. Millennials, Gen Xers, and the middle-aged. I remember being exposed to computers back in the middle 1980’s. Certainly they were available for those taking computer classes, but not for the general population of would be users. I am still in awe at the enormity of technology and its impact on our lives and how ANYTHING we put on the computer or the world-wide web will never be private.
The benefits of this technology is evidenced by the overwhelming use of it. Users of today do not put a lot of emphasis on the negatives, they are simply learning to work around them. Privacy is a concern, but when you’re in the business of making connections and a profit, there are controls companies have put in place to benefit their goals. This we learned from the 350 million disappointed Facebook users when the privacy they signed up for no longer existed.
Taking responsibility for our behavior and the choices we make about the information we share has to be considered today. Social Media users intermingle their personal selves with their business personas. This can beneficial if done with finesse and a realization that ANYTHING placed on the world-wide web is no longer private.
Consequences both positive and negative should be taken into consideration when working as a Social Media manager for the non-profit organizations. The goal is to build relationships, raise funds and inspire others to become part of the cause. Therefore, the Social Media manager must be willing to make some concessions and put their personal/professional personas on the line for the sake of the organization.
Success in the use of Social Media is evident. Privacy is not so much a concern with the Gen Xers and Millennials and the middle-aged are slowly bringing up the rear. The issue of privacy will evolve as the Gen Xers and Millennials push the envelope of exposing their lives and the middle-aged will begin to enjoy the benefits of their blending both their personal and professional personas. Again, if you are on the world-wide web in any fashion, your information is not private and I don’t think that it will ever be.
Mansfield, H. (2012). Social Media for Social Good: A How-To Guide for Nonprofits. pp. 66, The McGraw-Hill Companies.